Good web communication hinges on the ability to maintain up-to-date information for your audience. Until recently, valuable information in most companies or organizations was developed in non-web related areas using software applications that do not generate web-ready material. Spreadsheet data and internal presentations were effective for meetings and other live communications but they did not present well on the web until the information has been modified and reformatted. Even now, internal database must be often render or converted for reporting on the web.

Large corporations utilize intricate IT departments and programmers to convert information for mass distribution on Intranet and external Internet web sites. Small businesses often hire web development firms to construct a web site or web based tools to meet specific needs.

The most ingenious use of the Internet is in the small personal webs developed by families or small social or sports groups for intercommunication. These clever little webs represent the truest advantage of this amazing tool – the World Wide Web.

What makes these small webs so successful? They specifically target their audience and communicate successfully among themselves to meet the needs of their audience. Knowing your audience is the primary goal of any successful web site; these small webs are often more on target than many large corporate Intranets and e-commerce Internet sites. Some of the best sites we have seen are developed in our primary and secondary schools by students with the support of teachers and parents.

Programmers have been busy for years developing the tools to make it possible for any organization, large or small, to develop great web sites. How these tools are utilized is the key to successful web communication.